This statement is structured as follows:
I. Introduction
II. What is a cookie?
1. The concept of 'cookie'
2. Types of cookies
III. Which cookies do we use on our website?
1. Functional cookies
2. Performance / Analytical cookies
3. Cookies for behavioural targeting / remarketing
4. Social media cookies
IV. Your consent
I. Introduction
Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users of our Website. This helps us to provide you with a better user experience when you visit our Website and also allows us to optimize our Website.
Cookies and similar technologies do not, however, allow us to systematically collect data that could identify the users of our Website. They help us to improve the functioning of our Website, to better respond to the interests of our users, and to measure how effective the content of our Website is.
We are required by law to ask for your consent to use or store cookies and similar technologies on your computers or mobile devices. This section on cookies provides you with clear and complete information about the cookies we use and their purpose. For further information about this Cookie Policy, you can contact us at privacy@upgrade-estate.be
II. What is a cookie?
1. The concept of 'cookie'
A cookie is a small text and number file that we store in your browser or on the hard drive of your computer. This way we can remember your preferences when using our Website.
Unless you have adjusted your browser settings so that it will refuse cookies, our system will place cookies as soon as you visit our Website.
2. Types of cookies
Cookies can be divided according to their origin, their function and their lifespan.
First-party cookies are cookies placed by the owner of the website visited.
Third party cookies are cookies that are placed by an organization other than the owner of the website you are visiting. This may include cookies created by a company specialized in website analysis and the website owner visits data about the frequency of visitors to his site.
Functional cookies are cookies that ensure that the Website functions properly (e.g. cookies for login or registration, language preferences). Functional cookies are logically first-party cookies.
Non-functional cookies are cookies that can be placed for statistical, social, targeting and commercial purposes. They have nothing to do with the purely technical support of the Website. Cookies with static purposes allow us to check which pages of the Website you visit, where your computer is located, etc.
Cookies with social purposes allow the user to share the content of the visited Website directly with others via social media. Cookies with targeting purposes allow a profile to be built based on your surfing behaviour so that the displayed advertisements are tailored to your interests. Cookies with commercial purposes keep track of how many and which advertisements were shown to a user. Non-functional cookies can be first-party cookies or third-party cookies.
Permanent cookies: These cookies remain on the user's device for the duration determined in the cookie and therefore also after you have closed your browser. They are activated each time the user visits the Website that has placed this cookie (e.g. cookies placed by social media such as Twitter, Facebook, Google Analytics etc.). Most non-functional cookies are permanent cookies.
Session cookies: These cookies allow us to simplify and link the actions of a user during a browser session. A browser session starts when a user opens the browser window and ends when they close the browser window. Session cookies are placed temporarily. As soon as you close the browser, all session cookies are deleted. Most functional cookies are session cookies.
III. Which cookies do we use on our website?
1. Functional cookies
We use cookies to facilitate the functioning of our website and make it more pleasant for the visitor and to ensure that the visitor has a more personalized surfing experience.
These are cookies that remember your country and language preference and your customer segment. There is also a cookie that remembers the status of your shopping cart during an order, as well as the cookie that keeps track of whether you have already been asked to participate in a survey so that we do not present you with the same survey over and over again.
2. Performance / Analytical cookies
We use performance cookies to collect information about how visitors use our website with the aim of improving the content of our website, making it more tailored to the wishes of visitors and increasing the user-friendliness of our website.
For example, there is a cookie that helps us count the number of unique visitors and a cookie that keeps track of which pages are most popular. For analyses of the use of our website, we also use Adobe Analytics, Google Analytics and Hotjar, which also use cookies for this purpose.
3. Cookies for behavioural targeting / remarketing
In order to provide you with even better information about our products and services, we use cookies that tell us what you have viewed on our website or which products and services you may be interested in.
We also use this data for our advertising campaigns on third-party websites. If necessary, we can also obtain data about websites of our marketing partners on which you have seen our advertisements. For this purpose, we use “DoubleClick”, which is part of Google and Group M. You can find more information about the use of cookies by Google and Group M by requesting the privacy policy of Google and Group M.
4. Social media cookies
When we suggest you share content from our website on social networks, e.g. Facebook, they may place a cookie on your device. For more information, we refer you to the privacy policy of the organization in question.
For our marketing campaigns on Facebook, we use the tool “Pixel”, which integrates a cookie created by Facebook into some of our web pages. This pixel allows Facebook to track the actions of its users from an advertisement on the social network to a web page on our website.
Facebook will then be able to recognise the user who visited the web page in question on its platform, provide customised services and place more targeted advertisements. Incidentally, this data processing does not apply to those who are not on Facebook. Read more about how Facebook collects, processes and uses data and about possible settings to protect your privacy in the Facebook policy on user data.
IV. Your consent
By using our Website, you accept the use of cookies. In order to use our Website optimally, you must accept these cookies. This can be done via your browser settings; or by explicitly accepting our “Privacy and cookie policy” when you register; or by continuing to surf on the Website after you have seen a “cookie warning” on the homepage when you first visit the Website.
You block cookies by activating the browser setting that allows you to refuse the placement of cookies. However, if you use your browser settings to block these cookies, you may not have access to (certain parts of) our Website. Read this cookie policy carefully for more information about this.
If you wish to withdraw your consent (you can do this at any time), you can delete your cookies through your browser settings.
We point out that web browsers allow you to change your cookie settings.
These settings are usually found in the 'Options' or 'Preferences' menu of your web browser. To better understand these settings, the following links may be helpful. Otherwise, you should consult the 'Help' function in your web browser for more details.